![]() ![]() In my point of view, in the PC industry right now, gaming is the only segmentation that still has momentum to grow. No matter what type of gaming you do, we want to have an MSI product in our portfolio. If you see our GT line, the pricing fits in with the user experience expected. We want our users to get the best gaming experience out of that product. From our point of view, we want to create the deeper and wider gaming products, targeting each segment accurately. If you classify the gamers, you find the hardcore gamers and casual gamers. Which market do you think is most important?ĬC: For us, they’re all very important. IC: When you talk gaming, there are obviously different categories of gaming: smartphone gaming, eSports gaming and high end gaming. ![]() ![]() Our focus is always on gaming as well as unique features, making sure we have lots of features. We believe we have the most comprehensive line in gaming, from notebook to motherboards, graphics cards and gaming all-in-ones. What has been the focus for MSI this show?Ĭharles Chiang: Like last year, our focus this year is gaming products. Ian Cutress: Computex this year has been busy with the launch of Intel Broadwell, AMD’s Kaveri Refresh, the NVIDIA GTX 980 Ti and AMD’s upcoming graphics as well as Carrizo. The interview was split into two halves, with Charles in the first half ( this page), and Ted in the second half ( next page). On the right is Charles Chiang, the Corporate Executive Vice President and General Manager of the Desktop Platform Segment business unit. In the middle is Andy Tung, a long time contact of AnandTech who is deep into the MSI structure and the President of MSI Pan America. On the left is Ted Hung, the VP of Motherboard Sales based at MSI's headquarters. Way back at Computex, I had a rather extensive and wide ranging interview with two VPs from MSI deeply involved in product and strategy, and we were joined by a long-time contact with AnandTech who is now a regional MSI President. One of the great things about going to trade shows is that we can often organize some special interview time with the individuals that actually make the decisions about products and corporate strategy within the companies that we talk about all the time. MSI’s march on the gaming market has been well documented with plenty of pushes into notebooks, motherboards, graphics and an attempt to move the barrier forward with both brand recognition and user experience. ![]()
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